Essentials Collection Shoot : Behind The Scenes

Hello everyone,

I'm thrilled to announce the launch of our new collection! It's been a while since our last casual ready-to-wear release, and this one has been particularly exciting for me. I've been thinking about creating this collection for years, and now we've finally made it happen. This marks our first drop for the Essential Collection, with much more to come!

In our commitment to sustainability, we are offering this collection on a pre-order basis to minimize waste. This approach allows you to order these pieces year-round, ensuring that you get exactly what you want without contributing to overproduction.

I'd love to share some behind-the-scenes moments from our lookbook shoot. On a beautiful sunny day, we shot at Fair Part Studio with our talented photographer, Bibo Aswan. Over the years, Bibo has captured our campaigns, lookbooks, and even some personal shots of me (haha!).

For this shoot, we had the pleasure of working with Riaan Ravi, a young artist and new model. I met her at an event and was immediately taken by her beauty and charm.

A big thank you to ALDO for providing the shoes and accessories that perfectly complemented the collection. We’re loving the sandals and pointy heels!

And of course, a huge shoutout to the entire team for making this shoot a success. Special thanks to Ewan Jade for the fantastic behind-the-scenes photos.

Till next time,

Best, Afiq